PikaPika Line
Created a fictional cosmetic brand selling glitter eyeliner. This project focused on the deconstruction of packaging and the creation of dielines and considerations to make for printing physical products.
Programs Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
BRAND IDEA
PikaPika Line is an eyeliner brand known for its bold, colourful, and sparkly formulas. With a wide range of shades, finishes, and textures, PikaPika Line is designed to bring a dramatic, eye-catching effect to your everyday eyeliner looks.
Why PikaPika?
“PikaPika” comes from the Japanese onomatopoeia pika pika (ピカピカ), which describes something that sparkles, shines, or glitters brightly. The brand’s vision is to capture that same playful sparkle, using cute, heavy-lined chibi-style characters to emphasize the eyes and make them truly pikapika.
Inspiration:
Romand Twinkle Pen Liner
Nyx Epic Ink Glitz Liner
